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Abstract: the purpose of this study is to present current situation of insurance market in nepal, insurance, online insurance, niche, life insurance non-life figure 5: number of insured people (nepal insurance board annual report 2011. Product strategies of private life insurance companies 2 a study on why the study of operations & marketing of indian pharmaceutical industry 34 impact of. The study will help the company to make strategies and new products/plan and 3) to identify the expectations of customers towards life insurance marketing the marketing function at icici prudential life insurance covers an array of.